{"id":1127,"date":"2009-08-13T21:18:26","date_gmt":"2009-08-14T01:18:26","guid":{"rendered":"http:\/\/smashingmultimedia.sarah-neuber.de\/?p=361"},"modified":"2013-11-12T22:03:02","modified_gmt":"2013-11-13T03:03:02","slug":"the-brown-bag-deli-case-study","status":"publish","type":"post","link":"https:\/\/toddsantoro.com\/blog\/the-brown-bag-deli-case-study\/","title":{"rendered":"The Brown Bag Deli Case Study"},"content":{"rendered":"

Creation starts with a pencil and a sandwich<\/h3>\n

\"village_addiction_the_brown_bag_deli_columbus_ohio\"<\/p>\n

It’s really easy to\u00a0peruse\u00a0some nice website gallery, and point to a nice looking site and say “YES!” that is exactly what I want. I like that one the best. It’s a more serious responsibility to understand what makes a successful web site and why. The new site had to be easy to navigate and to satisfy The Brown Bag’s core aims to sell more gourmet sandwiches and to show a commitment to the deli customer; desiring their loyalty.<\/p>\n

So what did we do? \u00a0We started eating and sketching our initial thoughts, of course. The food was delicious and we were inspired to create a website that said come and eat at The Brown Bag Deli!<\/p>\n

Great design follows function<\/h3>\n

During the first meeting with Molly and Josie it was clear that they wanted something unique and easy to use. \u00a0We looked around The Brown Bag Deli and noticed the casual feel in the restaurant. \u00a0After speaking with the two ladies for a while we had what we needed. We were armed with photos, interviews with the client, sketches, and ideas for the first proof.<\/p>\n

Sweat the small stuff<\/h3>\n

It does not take long to bounce around from casual dining site to casual dining site before you realize that they all looked like a line of ants, they were the same! We set out to change this.<\/p>\n

We photographed every sandwich the Brown Bag had and gave them a brown bag frame to complete the look. \u00a0Little details like this\u00a0immediately speak to the customer saying come and eat me.<\/p>\n

Tada!<\/h3>\n

The Brown Bag Deli now has a site that embodies their culture and helps bring in new customers. “We have been\u00a0consistently thrilled with both the creative and professional services ToddSantoro.com Designs’\u00a0provides, as well as the outcome we have seen as a result of the marketing\u00a0strategies they continue to facilitate” said, Molly.<\/p>\n

Their email list went from zero to over 600 the first year. Molly says, “so many people stop\u00a0in or call, telling me they got the email and were drawn in as a result!” \u00a0The Brown Bag has established a very steady lunch and dinner crowd and recognizes that marketing is key in extending brand loyalty.<\/p>\n

\n

Client background<\/h3>\n

The Brown Bag Deli is located in Historic German Village, close to downtown Columbus, Ohio.\u00a0 This long time resident of German Village offers a wide assortment of delicious hot and cold deli favorites, such as the Mohawk Stroller and The Village Addiction.\u00a0 The Brown Bag serves fresh crisp salads, homemade soups, and delectable desserts that change daily.<\/p>\n<\/div>\n

\n

Services<\/h3>\n