We started with numerous phone conversations and chat sessions.  We were trying to figure out who the audience was, what the goals of the site were, and what the brand would come to mean. We developed a smooth identity that signified the brand and moved on to UI.

Once the wire frames were hashed out we proceeded to online collaboration with Concept Share where all visuals were communicated with the client. The client had the opportunity to mark up the designs right on their screen.  Online collaboration allows for a smoother development cycle because it keeps the conversation going forward.

Once the site was completed and tested we moved it to a production server and turned it on, so to speak.  The site has been gaining steady traffic since going live and presents an image Icon Global can be proud of. Mr. Angwin, President of Icon Global Sports says, “The site gives my business a high-end look and feel. We deal with the worlds top athletic brands in New York City so competition is all over the place.  ToddSantoro.com Designs helped us achieve this look.”

• Logo / branding design
• Web design
• Graphic design
• IconGlobalSports.com

It’s really easy to peruse some nice website gallery, and point to a nice looking site and say “YES!” that is exactly what I want. I like that one the best. It’s a more serious responsibility to understand what makes a successful web site and why. The new site had to be easy to navigate and to satisfy The Brown Bag’s core aims to sell more gourmet sandwiches and to show a commitment to the deli customer; desiring their loyalty.

So what did we do?  We started eating and sketching our initial thoughts, of course. The food was delicious and we were inspired to create a website that said come and eat at The Brown Bag Deli!

Great design follows function

During the first meeting with Molly and Josie it was clear that they wanted something unique and easy to use.  We looked around The Brown Bag Deli and noticed the casual feel in the restaurant.  After speaking with the two ladies for a while we had what we needed. We were armed with photos, interviews with the client, sketches, and ideas for the first proof.

Sweat the small stuff

It does not take long to bounce around from casual dining site to casual dining site before you realize that they all looked like a line of ants, they were the same! We set out to change this.

We photographed every sandwich the Brown Bag had and gave them a brown bag frame to complete the look.  Little details like this immediately speak to the customer saying come and eat me.

Tada!

The Brown Bag Deli now has a site that embodies their culture and helps bring in new customers. “We have been consistently thrilled with both the creative and professional services ToddSantoro.com Designs’ provides, as well as the outcome we have seen as a result of the marketing strategies they continue to facilitate” said, Molly.

Their email list went from zero to over 600 the first year. Molly says, “so many people stop in or call, telling me they got the email and were drawn in as a result!”  The Brown Bag has established a very steady lunch and dinner crowd and recognizes that marketing is key in extending brand loyalty.